Upfront

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Upfront is a full-service business development agency, specialising in the marketing sector. We help our clients to grow their business. Our integrated solutions allow us to take an insightful and proactive approach to business development. We develop long term contact strategies, bringing together detailed market sector insight, data analysis, DM, e-marketing and PR, to maximize new business success.

Lead generation is not a standalone principle. From awareness raising, to prospect pitch, clients benefit from our understanding and involvement in the entire sales process. Over the years we have consistently delivered significant new business revenue for our clients. It doesn’t stop there. As your business starts to grow, we help with important aspects of recruitment and training, tailored specifically to maximising the effectiveness of your new business programme.

Case studies

Latest blog

Darwin signals evolution for powerful new business service26/06/2009

Upfront Business Development today announced the forthcoming launch of its’ new business development tool, Darwin. The service will be available from July 20^th 2009.

Darwin has been designed to be used by anyone whose responsibility is to deliver new business within the creative media and marketing sector. It’s an easy-to-use newswire service for marketing agencies, providing breaking news stories from a comprehensive range of sectors, broken down by categories and backed by freshly validated contact information for every company that’s featured.

Companies interested in signing up for this service should visit www.evolvewithdarwin.com to register their interest.

Jewellery firm goes upmarket26/06/2009

International jewellery designer and maker Abbeycrest is to move upmarket with the launch of three new brands. The Leeds-based group said the new collections, called Gorgeous Gold, Fluid and Osare, would appeal to more affluent customers. The group has significantly reduced overheads and shifted its focus onto higher margin products.

Darwin:

Darwin spoke to Natasha Blick, Product Manager for Abbeycrest. She confirmed the story and added that they have retained Cream Communications in Nottingham to look after Consumer and Corporate PR. They are also working with a Media Buying agency for local and national press.

There are three stand-alone web sites being produced by a local digital agency

www.fluidjewellery.co.uk

www.osarejewellery.com

The third web site, for Gorgeous Gold is currently under construction.

Abbeycrest is currently looking for support to increase visibility, profile and penetration into retailers and although the launch plans are now fixed, they would be interested in hearing from agencies with experience in the Jewellery retail environment for the second phase of activity later on this year.

Agencies interested in reaching out to Abbeycrest should contact her by email, enclosing creds and case studies.

Details:

Natasha Blick - Product Manager

Email: Natasha.blick@abbeycrest.co.uk

7 Steps for a Successful Sales Meeting10/06/2009

Whether you are new or experienced to driving new business meetings, you will agree holding cold face-to face new business meetings to sell your agency’s proposition requires mastering a whole range of strategies and sales skills.

Upfront is hosting its third bi-monthly seminar, sharing the 7 Steps for a Successful Sales Meeting. We will look at Face-to-Face selling, focusing on techniques and practices to employ for a successful sales meeting. This breakfast seminar will be held at our offices in Clerkenwell Thursday, June 25.

This seminar, presented by Chris Gallagher (a previous Tack International executive coach), will discuss some of the techniques that helped him develop a business from £2 million to £25 million in just over three years. Gallagher trains, mentors and coaches across all communication and business development disciplines and will be available for any questions - general or specific to your business.

If you wish to expand your knowledge further, we will also be running a series of group workshops to focus on specific business presentation skills, designed to assist in the delivery of high value business: considering all aspects of the appointment from body language and use of visual aids, to understanding client requirements through effective questioning.

To come along to this seminar, please register here

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